About this webinar
In an increasingly sceptical landscape, how do organisations retain credibility, meaningful stakeholder engagement and loyalty?
Robust reputation management, consistency of messaging and cultural deployment are not things which can just be executed. They need to be governed with the same rigour as finance, legal and people.
This webinar addresses an under-acknowledged governance gap facing organisations today — and crucially, how to close it.
In this session we will explore
- 01Why communications is a governance issue, not just an execution one
- 02Why stakeholder engagement and communications is a governance function
- 03What the TRUST Framework reveals about where organisations are exposed
- 04What good reputation management, leadership messaging alignment and stakeholder relations governance looks like in practice
Your speakers
Debra Sobel
Facilitator · Founder & Lead Consultant, The Purpose Hub
Highly experienced strategic communications expert with 20+ years working with national and multinational organisations. Her work with communications and leadership teams builds credibility, alignment and trust through brand strategy, stakeholder engagement and board advisory. Creator of The TRUST Framework and Diagnostic.
Jennifer Sproul
Chief Executive, Institute of Internal Communication
Jennifer leads the IOIC's work in setting professional standards and advancing the internal communications profession through qualifications, career development and thought leadership. A passionate advocate for the value of internal communication and co-host of The Future of Internal Communication podcast.
Elise Perraud
Chief Operations Officer, NEDonBoard, Institute of Board Members
A risk manager and governance practitioner with 15 years of financial services and board experience as Secretary and Chief Credit Officer. CFA Charterholder since 2008. Elise is an executive board member, non-executive director, board trustee and committee chair.
Tom Flude
Director of External Affairs, Charities Aid Foundation
Highly experienced External Affairs and Public Affairs professional with a career spanning Arup, Arts Council England, Transport for London and Centre for Cities. Deep expertise in stakeholder engagement, public affairs strategy and organisational communications.